-
write and speak as an intimate
conversation
-
ears rather than eyes
"have you over noticed that when you must struggle to
hear something, you close your eyes" (Marilyn Vos Savant).
-
no repeat (ex. radio or tv)
Provision of
broadcasting is :
·
use plain english (Not using words in
english is difficult). No time for audience to find the meaning of one complex
·
use concrete word (Words should be clear)
·
avoid inverted sentences
·
thus the news should:
® use
active voice
® use
short senteces
® avoid
using clause
® use
every day expression (daily word)
® reduse
the use of adjective and adverb
® use
contractions
News Story Structure:
1. Who was involved
2. What
happened
3. When
did it happen
4. Where did it happen
5. Why
did it happen
6. How
did it happen
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